1925 Cadillac history

The V-63 was a continuation of the 1924 line, expanded to include the "Custom" line introduced in October, 1924.

Five "Custom" bodies were shown in the catalog, but a total of eight were listed by job number.
The new line was custom to the extent that the customer could choose from 24 color harmonies and 10 upholstery patterns.
The introduction of Duco finishes signaled this start to a color explosion which hit Cadillac in the next few years.
Nickel plated radiator shell and lights became standard.
The scrolled radiator shell, first exclusive to the "Custom" line, was adapted to the standard line.
The "Custom" line was distinguished by sloping windshields and double belt molding.
A two-door, five passenger Coach body was added to the Standard line.

I.D. DATA

Click to supersize
1925 Cadillac

Serial numbers were not used.

Engine numbers were stamped on the crankcase just back of the right hand bank of cylinders, and on a plate on the dash.

Starting: 63-H:1551. Ending: 63-M-2572.

STYLE

ENGINE

CHASSIS

DRIVETRAIN

Transmission	Selective sliding gear transmission. Case in unit with engine
Speeds	3 Forward and 1 Reverse
Controls	Left drive, center control (right hand drive optional)
Clutch	Multiple disc, dry plate clutch
Drive	Shaft drive
Axle	Spiral bevel, full floating rear axle
Overall ratio	4.50:1, 4.91:1
Brakes	Mechanical brakes on four wheels
Wheels	Wood artillery wheels, demountable rims, 12 spoke
Wheel size	23 in.
Optional Drive ratio	4.15:1, 5.55:1

OPTIONS

HISTORICAL NOTES

1925 Cadillac Notes

The 1925 Cadillac V-63 was a continuation of 1924 ("Custom" line introduced Oct., 1924).
Innovations: Duco finish.
Model year sales: 35,500 with 1924 model V-63.
Model year production: 35,500 with 1924 model V-63.
Herbert H. Rice was president and general manager until May
Lawrence P. Fisher becomes president in May, 1925
Ernest W. Seaholm was chief engineer
Lynn McNaughton was general sales manager

1925 Automotive Notes

Industry production increased to 3,735,171 cars and 530,659 trucks
Alfred P. Sloan, Jr. was president of GM
Pierre S. du Pont was chairman of the board at GM
Distinctive features: rumble seats, one-piece windshield, mohair upholstery, crank-type window lifts, quick-drying synthetic pyroxylin paints
GM's Fisher bodies have ventilating windshields which retracts vertically making a watertight seal when closed and no-draft ventilation when opened
National rental cars are established
Accessory makers feature stop signals, mirrors, ashtrays, cigar lighters, heat indicators, locking radiator caps, trunk racks, all-weather tops, and balloon tire jacks
Model T prices drop to $260
Fisher Body acquires the Pennsylvania-based Fleetwood custom-body firm
GM aquires the Yellow Truck and Coach Manufacturing Company
Maxwell-Chalmers Corp. is reorganized as Chrysler Corp.
Elwood Haynes dies (b.1857)-- had designed early auto and invented stainless steel and the thermostat
U.S. highway numbers standardized, even numbers for east-west, odd for north-south
The first transcontinental highway (Lincoln Highway) is completed

Top model year production for 1925

Engine Type	Ninety degree V-8. L-Head. Cast iron blocks of four on Aluminum crankcase.
Bore and Stroke	79.4mm x 130.2mm
Displacement	5.153 Liters
Brake Horsepower	"over 80 horsepower"
S.A.E./N.A.C.C. H.P.	31.25.
Main bearings	Three.
Valve lifters	Rockers with roller cam follower acting on mechanical lifters
Carburetor	float feed, auxiliary air control; manufactured by Cadillac under C. F. Johnson patents.

	All Standard body styles & Custom 2-P Coupe	Special Chassis	All Custom body styles except 2-P Coupe
Wheelbase	3353mm	3683mm	3505mm
Front/Rear Tread	1422mm	1422mm	1422mm
Tires	33 x 5	33 x 5	33 x 5

Black radiator shell	-
Wire wheels	-
Disc wheels	-
Five balloon tires on disc wheels	$140.00
Six balloon tires on disc wheels, plus double carrier for spares	$215.00
Five balloon tires on wire wheels	$225.00
Six balloon tires on wire wheels, plus double carrier for spares	$315.00

1925 CADILLAC